Time was that references to tentacle sex and Japanese school girl uniforms were a secret code for people who weren’t just into anime, but people who were into the subculture of Hentai. But all that’s changed, as you can see in the clip above.

No, it’s not the trailer of some upcoming must-see series, it’s part of a viral marketing campaign for Grand Theft Auto IV: The Ballad of Gay Tony. Yes, that’s right — Grand Theft Auto. It’s like an anime series within a video game, like the play in Hamlet if Shakespeare decided to code instead of write plays.