Like other industries, Chinese company Sweet Secret is not only looking to exports, but servicing its domestic market. The catch? Sweet Secret is the first sex toy manufacturer to be granted a trademark in the usually prudish Middle Kingdom.

While Chairman Mao was all about letting a thousand flowers bloom, he wasn’t too keen on anything to do with the birds or the bees. Or, you know, sex. But in a sign of how dirty thoughts and naughty bits trumps any ideology at the end of the day, Sweet Secret is opening its first store in Beijing this month.

Like my parents, Reuters reports “Very few knew what some of the toys were before being interviewed for the job and many had no idea what handcuffs might be used for in bed.”

At least, I hope my parents have no idea what handcuffs would be used for in bed. (Shudder)

Reuters: Economic crisis forces China sex toy maker home