The cute anime girl you see above isn’t a new fan service character from Adult Swim’s next late night acquisition — she’s a logo for rice domestically grown in Japan.

As anyone who’s had any sort of contact with Japanese food knows, sticky rice is to Far East cuisine what deep frying is to English food. Eating anything without the stuff would be un-Japanese, or so says my grandmother.

The best rice, apparently, comes from the Niigata prefecture, and restaurants make a point to mention that what they serve comes from the area. Blogger, man about Japan and J-List.com owner Peter Payne points out that the latest fad among rice manufacturers is to print cute anime girls — like the one above — to boost sales.

Proof that T and A goes with anything, even rice.

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